Cannes, France, September 27 - October 2, 2026 | Stand A11, Blue Village
Bottega S.p.A., the internationally renowned Italian winery and distillery, will showcase a portfolio of innovations designed for the evolving travel retail market at the TFWA World Exhibition & Conference 2026, taking place in Cannes from September 27 to October 2.
At Stand A11, Blue Village, visitors will discover a range of products that combine Italian craftsmanship, distinctive design and consumer-driven innovation, reflecting emerging trends in convenience, premiumization and experiential purchasing.
Among the key highlights is Amazonik, a sparkling wine concept inspired by the energy, colours and biodiversity of the Amazon rainforest. Characterised by an eye-catching design and strong shelf presence, Amazonik has been developed to attract consumers seeking expressive brands with a contemporary lifestyle identity. The product represents Bottega's continued commitment to innovation while reinforcing its reputation for creating distinctive propositions in an increasingly competitive marketplace.
Another focal point will be Bottega's expanding collection of 20 cl formats, a segment that continues to gain relevance within travel retail thanks to its practicality, versatility and suitability for individual consumption, gifting and impulse purchases. Designed to meet the needs of modern travellers, these formats offer the quality and character of Bottega's most successful products in a convenient and accessible size.
Within this range, Bottega will present the refreshed packaging of Petalo Moscato 20 cl. The new design introduces a more contemporary and vibrant visual identity while preserving the product's well-established quality and recognition. Developed to enhance shelf impact and strengthen its appeal among younger adult consumers, the updated packaging reflects the growing importance of design in influencing purchasing decisions within travel retail.
Alongside these innovations, the company will showcase its flagship portfolio, including its acclaimed Prosecco collection, premium sparkling wines, grappas and liqueurs, all of which continue to drive Bottega's international growth and visibility across more than 160 countries.
"Travel retail is one of the most dynamic and influential channels in our industry, offering a unique opportunity to engage with consumers from around the world," said Sandro Bottega, President of Bottega S.p.A. "At TFWA Cannes, we will present innovations that combine product quality, design excellence and contemporary consumer appeal. Our objective is to create memorable experiences that reinforce the value of Italian lifestyle, authenticity and craftsmanship."
As travel retail continues to evolve, Bottega remains focused on developing products that respond to changing consumer expectations while strengthening partnerships with operators, distributors and retailers worldwide.
About Bottega
Bottega The Bottega family, which has four centuries of history in the world of wine and grappa, founded the company which is now both a winery and a distillery. It is based in Bibano di Godega (TV), 50 km north of Venice, where it produces grappa, wines and liqueurs. Among the grappas, the fine selections of single grape varieties and barrique-aged distillates stand out. The Bottega wine range includes Prosecco, including the well-known Bottega Gold, and other sparkling wines with great personality. Amarone, Ripasso, Chianti Gallo Nero, Brunello di Montalcino and other great red wines are produced in separate wineries in Valpolicella, Chianti and Montalcino. The Bottega range is completed by a wide selection of fruit and cream liqueurs. The company distributes its products in 165 countries around the world. For many years, Bottega S.p.A. has been firmly committed to sustainability, which has led to real and concrete results in reducing its impact on the environment, society and the economy.
Contact: Micol Fagotto – International PR – Bottega S.p.A. – Tel. +39 0438 406 858
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