Cannes, France (July 8 2025) – The Gardener Gin, the organic “French Riviera Gin” co-created by Brad Pitt, the Perrin winemaking family, and master distiller Tom Nichol, has launched a captivating new campaign video paying homage to the French Riviera’s timeless allure. In this cinematic short film, Hollywood icon Brad Pitt offers a poetic love letter to the Côte d’Azur, celebrating the region’s beauty, culture, and art de vivre that inspired the creation of The Gardener Gin.
A Poetic Tribute to the French Riviera For centuries, the French Riviera’s breathtaking scenery has inspired artists and dreamers. In The Gardener’s new video, Brad Pitt – a long-time aficionado of the Côte d’Azur – reflects on this legacy of inspiration. Describing the French Riviera as “a beautiful and capricious muse” and “the subtle elegance between pleasure and letting go,” Pitt’s narration evokes the magic that has made the Riviera a cradle of creativity and leisure. “It is an art de vivre. This is the way of the French Riviera. This is The Gardener,” he declares, linking the region’s way of life to the very essence of the gin.
This poetic declaration encapsulates the philosophy behind The Gardener Gin. Launched to great acclaim at the 2023 Cannes Film Festival, The Gardener was born from Pitt’s desire to capture the essence of the French Riviera in a bottle. The result of a unique collaboration between Academy Award-winner Pitt, the renowned winemakers Famille Perrin, and legendary distiller Tom Nichol, The Gardener is a 100% organic London Dry gin that truly embodies the Riviera lifestyle. Billed as “the French Riviera Gin,” this small-batch spirit is crafted in France with botanicals like juniper, angelica, coriander and fresh citrus from Provence – imparting a vibrant “Riviera-style” freshness in each sip. The gin’s elegant aqua glass bottle, inspired by vintage perfume vessels, even earned a Gold Medal for design at the 2024 Spirits Business Packaging Masters, underscoring the brand’s blend of luxury and artistry.
Introducing the French Riviera 75 Cocktail To celebrate the new video and invite enthusiasts to share in its joie de vivre, The Gardener Gin is also unveiling the French Riviera 75 cocktail – a glamorous twist on the classic French 75. This effervescent cocktail marries the gin’s bright citrus notes with fine Champagne, bringing to life the light, pure sparkle of a Riviera summer.
1 part The Gardener Gin 2 parts Champagne 1/2 part fresh lemon juice 1/2 part simple syrup Garnish: Orange zest twist
Method: In a cocktail shaker filled with ice, pour the gin, lemon juice, and simple syrup. Shake well until chilled, then strain into a chilled flute glass. Top with chilled Champagne and gently stir. Garnish with a twist of orange zest for a fragrant finish. The result is a perfectly balanced cocktail – refreshing, refined, and tinged with the subtle citrus and herbal notes of The Gardener Gin – evoking an instant getaway to the sun-kissed French Riviera in each sip.
ABOUT THE GARDENER GIN The Gardener Gin is a tribute to the French Riviera, its unique art-de-vivre and extraordinarily rich biodiversity. Handcrafted by Brad Pitt, the Perrin family and the gin legend, master distiller Tom Nichol, our gin is made in France, 100% organic certified and distilled with fresh citruses grown in Provence. Refreshing and elegant, well-balanced between juniper, orange and grapefruit notes, The Gardener is to be enjoyed neat as well as in classic and modern cocktails.
