Paris - To celebrate its 20th anniversary in 2025, VitaBella, the Parisian agency that advises prestigious international wine brands in their branding strategies, presents VitaBella AI, an innovative artificial intelligence agent based on ChatGPT technology. For the first time, wineries around the world will have free access to a fully virtual 360° marketing and communication assistant.
Guillaume Jourdan, communication. The year 2025, a crucial moment for many winemakers, convinced us to launch this AI agent, a resource that did not exist b, founder of VitaBella, explains the vision behind this innovative initiative: “ For 20 years, our work has focused on the luxury sector and the world's best wines. I have always dreamed of an inclusive solution that would give wineries around the world the tools to excel in communication and marketing. Today, no winery can thrive without effective coefore but is now made possible by advances in artificial intelligence ”.
Designed to democratize access to professional-grade communications and marketing support, VitaBella AI goes far beyond the standard ChatGPT capabilities. Imagine an AI agent (a ‘Custom GPT’) enriched by two decades of VitaBella global experience acting as a communications manager for wineries, optimizing social media programs and planning PR or marketing campaigns. VitaBella AI acts as a trusted partner to help wineries navigate the complexities of modern communications. “ While it does not replace the bespoke services we provide to prestigious champagne houses and wineries, this is an important first step in enabling wineries to communicate efficiently and professionally ,” adds Jourdan.
This AI agent, trained on hundreds of business cases, is the new “digital workforce” of wine producers. The way wine producers or marketing and communications teams interact and collaborate with AI is taking a quantum leap with VitaBella AI. Think: An AI agent that can plan your next marketing project; a human-like “bot” that acts as a communications manager for wineries; or an AI social media specialist that can optimize campaigns. These are just some of the possibilities opened up by the next era of VitaBella AI.
About VitaBella:Founded in 2005, VitaBella has been a leading partner to the world’s most prestigious wine and champagne brands. With expertise spanning luxury marketing, global communications and innovative strategies, VitaBella has continually pushed the boundaries of excellence in the wine industry. VitaBella has advised more than 250 international wine brands, including MIRAVAL and Champagne Fleur de Miraval, Compañía Vinícola del Norte de España (Imperial, Contino... ), Inama, Champagne Taittinger, Champagne Henri Giraud, Chateau de Beaucastel, Markus Molitor, Primum Familiae Vini (Vega Sicilia, Haut Brion, Egon Muller, Antinori, Famille Hugel, Mouton Rothschild, Champagne Pol Roger, Symington Family, Sassicaia, Drouhin, Torres, Famille Perrin), Axa Millesimes (Chateau Pichon Baron, Quinta do Noval, Disznoko... ), Chateau Pavie, Dr Loosen, Gusbourne, Cos d'Estournel…
