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Louis XV 1722,  the new fragrance from Xerjoff  x Champagne de Venoge

The prestigious Champagne House De Venoge has partnered with the Italian luxury fragrance house Xerjoff to create the exclusive fragrance Louis XV 1722, inspired by De Venoge's renowned Cuvée Louis XV.

A sophisticated and refined scent, this perfume pays tribute to the King of France, renowned for his role in the birth of Champagne and his passion for fine perfumes.  
 

Discover HERE the visual campaign showcasing Louis XV 1722,
filmed within the historic private mansion of the Champagne House de Venoge

The fragrance Louis XV 1722 is available
on the Xerjoff online store (https://www.xerjoff.com)
and at their distributors worldwide,
as well as at the Venoge boutique in Épernay, Champagne (France).

Price: €275 (50 ml)

THE FRAGRANCE LOUIS XV 1722
Louis XV 1722 is a rare fragrance inspired by the eponymous Louis XV cuvée from the Champagne House de Venoge. This cuvée pays tribute to the King of France, who, by permitting the transportation of Champagne in bottles—thus allowing the wine to develop its sparkle and effervescence—gave birth to Champagne as we know it.

At Versailles, under the reign of Louis XV, courtly luxury established perfume as a prestigious adornment to wear when appearing before the king. It was during this time that perfume became an indispensable accessory. The Court of Versailles became known as "the perfumed Court," as one was expected to wear a different fragrance each day. The Marquise de Pompadour, the king's official mistress, a refined woman and patroness of the arts, was a great admirer of perfume and helped develop the art of presentation, notably through the use of crystal or porcelain bottles for her precious scents.

The Louis XV 1722 fragrance embodies the luxurious codes of the era with an exceptionally refined bottle. The mention "1722" refers to the year of King Louis XV's coronation at the Reims Cathedral, the heart of Champagne.

Captivated by the exceptional Louis XV cuvée from the Champagne House de Venoge, Xerjoff Perfume took inspiration from it to create the fragrance Louis XV 1722. This collaboration between the Champagne House and the Perfume House brought this unique fragrance to life, capturing the very essence of luxury.

ABOUT XERJOFF PERFUMES
Founded in Turin in 2007 by Sergio Momo and Dominique Salvo, Xerjoff seeks to combine the excellence of nature with the craftsmanship of Italian artistry. Its perfume collection merges the finest and most exclusive raw materials with contemporary artistic sensibility, offering an exquisite and luxurious range of fragrances. The highest quality ingredients are specially sourced from around the world to create precious perfumes that envelop the wearer in a unique olfactory experience, enhanced by exclusive bottles made in Italy by the finest artisans.
Xerjoff also creates bespoke projects for private clients, including royal families from the Middle East and Europe, as well as other strategic partners. Over the years, the Xerjoff group has developed numerous projects with top perfumers in Grasse, Italy, Spain, and Southeast Asia, establishing its brands globally: the Xerjoff brand and the Casamorati brand, originally founded in 1888 and relaunched by Xerjoff in 2009.
Artistic director Sergio Momo oversees all developments with a multi-sensory approach, as he believes perfume should be conceived with all the senses in mind. He explores collaborations with other realms, such as art, music, gastronomy, and Champagne.
Xerjoff perfumes and products are available on Xerjoff.com and in the brand’s boutiques worldwide, including in Monaco, London, Munich, Milan, Turin, Lisbon, Dubai, Frankfurt, Mykonos, and Kuala Lumpur (Paris in April 2025).
https://www.xerjoff.com/

ABOUT CHAMPAGNE DE VENOGE
Founded in 1837 by Henri-Marc de Venoge, the Champagne House de Venoge produces prestigious cuvées, paying meticulous attention to both the quality of its champagnes and the design of its bottles, all in the spirit of great refinement. The House’s wines are distributed in over 50 countries, exclusively through selective distribution channels: specialty stores, hotels, and fine dining establishments.
The Champagne House owns a private mansion on Avenue de Champagne in Épernay, offering a complete wine tourism experience (Les Suites du 33 hotel in the mansion's outbuildings, L'Ecurie Champagne Bar, cellar tours, and tastings). In 2022, a statue of Louis XV was erected in the courtyard to celebrate the 300th anniversary of the king's coronation.
https://champagnedevenoge.com/